Sales & Revenue

Sales & Revenue Management

Fully accountable for sales, revenue management, forecasting, P&L, and capital project oversight.
Lead weekly sales and revenue meetings, analyzing performance metrics and adjusting strategy to drive both group and transient business.
Oversaw banquet sales, restaurant performance, and meeting/event space utilization, ensuring revenue maximization across all outlets.
Direct financial oversight for a multi-outlet, 20-story hotel operation, balancing profitability with guest experience enhancements.

Actively participated in sales and revenue strategy for the full portfolio of hotels, ensuring rate integrity and alignment with brand positioning.
Led and participated in yield management meetings, driving ADR (average daily rate), occupancy, and RevPAR (revenue per available room) improvements.
As Business Manager and Contracts Manager, held full responsibility for financials, budgets, forecasting, contracts, and capital expenditure across multiple properties.
Directed banquets, group sales, and room block management, aligning sales execution with revenue targets and operational capacity.
Oversaw property openings and renovations from a financial and revenue planning perspective, including Hotel Chaco (newbuild opening) and Hotel St. Francis/Eldorado public space renovations.

Designed and implemented the entire revenue and yield management system for two luxury spa resorts, where no structured system had previously existed.
Set room rates, spa pricing, packages, and strategies, driving consistent revenue growth across both properties.
Established and led weekly revenue/yield management meetings, training leaders on forecasting, pricing strategies, and demand analysis.
Oversaw P&L, budgeting, forecasting, and capital planning, aligning revenue strategies with long-term financial sustainability.

Managed sales of gym memberships, recreation packages, aquatics programs, and leisure services, ensuring consistent revenue growth and retention.
Held full accountability for P&L, budgeting, and forecasting, while also contributing to capital project planning (new builds and expansions).
Partnered with marketing teams to design and execute membership promotions, retention programs, and community sales initiatives.
Balanced operational management and sales leadership, ensuring both service quality and financial performance.

In every leadership role — cruise lines, hotels, and recreation — held responsibility for budgets, forecasting, P&L management, and capital project financial planning.
Consistently aligned sales and revenue strategies with operational goals, ensuring financial health while delivering exceptional guest experiences.
Experienced in multi-property and portfolio-level financial oversight, driving cohesive strategies across diverse business models.